Google ads vs Facebook ads

 Google Ads vs Facebook Ads

 

Many advertisers pose the general question nowadays: Which one is better and more effective, Google Ads or Facebook Ads? 

 

Now for understanding the answer, you should have the proper knowledge regarding the behavior of both these platforms. Else you won't be able to make the right choice. Both Google and Facebook are large-scale digital platforms and rule the PPC world. While Google leads the search engine market by maintaining about 92.05% market share, serving over 40K searches per second, Facebook dominates the social media and has around 1.88 billion Daily Active Users (DAUs). 

 

 

 

 

 

Google AdWords:

Google AdWords is the world's largest PPC advertising platform and takes around 33% of global digital ad revenue. Google Ads became synonymous with "paid search" for its widespread popularity, and maximum digital marketer prefers it for paid promotions. Google paid search primarily focused on target keywords, which is a text-based promotional method. Advertisers need to pay each time a user clicks on their ads, and thus it is called pay-per-click (PPC) advertising. 

 

Facebook Ads:

Facebook developed a vast marketplace during the last years and now presents a prime example of "paid social". It has immense popularity worldwide and maximum DAUs. Thus, Facebook became a vastly competitive and potentially effective component of present-day digital advertising and promotional strategies. It helps businesses find their target audience based on the things they're interested in as per their preferences. 

 

Practical factors to consider before investing:

 

To ease your effort, we have provided a guideline on how you can decide which one is effective for your purpose, Google AdWords or Facebook Ads. 

 

I. The objective of advertising:

The primary objectives for paid advertisements are building awareness, driving engagement, acquiring leads, increasing sales and promoting events. So you need to understand your goals first. Maximum advertisers pay for advertisements to increase their sales and revenue, and Google AdWords is the best option for that. As for online shopping, users always search in Google and not on Facebook. But if you want to build brand awareness, drive more engagements or promote an event, then Facebook Ads will be the best option for that. 

 

II. Nature of your product or service:

Another significant factor is the nature of business. Relevant keywords can promote a typical product or service in Google. But if your product is unique in nature, nobody will search the keywords, and in such cases, Facebook Ads is very effective. As Facebook shows ads based on users' interest, you can easily promote your business among your prospective customers and build your brand awareness. 

 

III. Budget for advertisements:

The expense for digital advertisement depends on two different factors. Those are cost-per-click (CPC) and cost-per-acquisition (CPA). As per our observation, Facebook always has a lower CPC, but Google AdWords has a reasonable conversion rate. If you consider CPC only, then you might select Facebook Ads, but the higher conversion rate in Google makes the CPA rate lower and more cost-effective.

 

Reasoning:

 

If we mention both their properties, we can say you will find new customers from Google AdWords, while in Facebook Ads, new customers will find you. So both these advertising platforms are very effective, and many businesses run their ads on both Google and Facebook simultaneously to get a comprehensive outcome. Both these lead the PPC market, also provides Private Click Measurement (PCM). So it would help if you considered these factors before choosing your digital advertising & data driven marketing platform to get the maximum benefits.